Entering the U.S. market is a major opportunity – but without trademark protection, it can quickly turn into a risk. Registering a trademark in the United States involves a complex application process before the United States Patent and Trademark Office (USPTO). Unlike in Europe, the U.S. follows the “first to use” principle: what matters is not who files first, but who actually uses the mark in commerce.
A strong trademark in the U.S. is more than just a recognition factor – it is a core business asset. Especially for startups and European companies, effective trademark protection is key to convincing investors, building partnerships, and securing a place in a highly competitive market.
We support companies in trademark registration in the U.S. – from strategic advice and USPTO filings to defending your rights in case of disputes. With our office in San Francisco, we combine German precision with American practical experience.
Our services in U.S. trademark law include:
- Strategic advice on trademark protection for the U.S. market
- Trademark searches (checking for existing rights)
- Filing and representation before the USPTO (Trademark Registration USA)
- Defense and enforcement of your trademark rights in the U.S.
- Support with licensing agreements, trademark transfers, and partnerships
- Advice on international trademark applications (Madrid System) with effect in the U.S.